Google Play is a central part of the Android experience. New users personalize their devices with apps, games, and other Google Play content. Existing users return regularly to see what's trending and new. Downloading new apps is extremely convenient and fast— Google Play pushes apps to the user's devices instantly, over the air.

Google Play is also a top destination for web users. Anyone with a browser can explore Google Play on the web. Android users can even buy and install the apps they want and Google Play pushes them automatically to their devices with no cables required.

The accessibility and convenience of the Google Play web site give you new ways to drive traffic to your products from many sources, such as online ads, web search and cross-linking. Google Play is designed to connect users with great apps and games. It provides key channels to get your app noticed and gain traction in the marketplace.